You may enter as many categories as you wish. The categories
for each round are:
Aimed at those who have developed and implemented a marketing
strategy that has delivered measurable business benefits such
as increased profit, sales, usage or awareness. Your marketing
activity could relate to your business as a whole or a specific
product or service. The judges will need to see that clear and
measurable objectives were set and met and how you differentiated
This category seeks to highlight organisations that have identified
new products or services and successfully brought them to market
or adapted an existing product for a new market. Entrants must
be able to clearly demonstrate that there was a demand for the
innovation and that the innovation has proved successful in line
with the objectives set.
Have you created an outstanding workplace based on a set of values
that has led to a committed, effective and motivated workforce?
The judges would like to hear about what sets you apart and how
it has benefitted the business and its people. Tangible examples
of clear benefits are needed along with the financial cost and
Strategic Design / Creative
We are looking for outstanding examples of websites, corporate
identities, brochures or other forms of corporate communication.
While a high level of creativity will be vital we are also looking
for evidence of strategic relevance to wider corporate objectives
rather than creativity for creativity's sake. Entries are welcome
from in-house teams, agencies, consultancies or printers.
Many organisations pay lip service to great customer service but
in reality few truly deliver. If you go that extra mile and build
your organisation around the needs of your target audience we
want to hear from you. Tell us how you have identified customer
needs and managed and monitored their expectations to set you
Corporate Social Responsibility
Rewarding responsible business practice across the environment and community. We are looking for innovative CSR strategies or initiatives that have or are currently making a real difference to people at a local, national or international level. Equally, if you have made a positive impact on the environment or are doing anything to improve sustainability, we would love to see an entry from you. It could be behavioural changes you’ve brought about or innovative ideas but if you have achieved positive things then it’s worth shouting about.
New Product / Service (less than 2 years old)
This category spans not just innovation but also pricing, after
sales service, design or performance. If you have developed a
niche or mass market product or service with a clear business
edge we would encourage you to enter. As well as details of the
differentiation the judges will also need to see demonstrable
success in terms of profits or cost savings.
Product / Service Range
Aimed at organisations with a suite of new or established products
or services. Do you offer a range of solutions that represent
outstanding value or work together in a special way? Or perhaps
the range is cleverly developed to appeal to specific niche markets.
Tell us what's special and how and why the products or services
meet a clear demand.
Small to Medium Size Business
If you stand out across the board this category could be the one
for you. Outstanding products coupled with great people, innovative
marketing and customer service to be proud of are the kind of
strengths we are looking for. Impressive financials to prove that
your business plan is working are also key, as is an awareness
of your CSR commitments. One for the real all rounder.
Based on the same criteria as the Best Small to Medium Size Business
category, this award will be given to an outstanding business
employing more than 200 people or with a turnover in excess of
Aimed at companies that have been trading for less than three
years, we are looking for innovative business ideas or a clear
point of differentiation. Did you identify a gap in the market
for something new or perhaps you are offering an established product
/ service with a special twist. The judges will be more focused
on future potential rather than an entrants ability to show turnover
and profit growth at this early stage.
Open to people at all levels within the organisation. Perhaps you have overcome personal adversity or can share an interesting journey. Have you helped your organisation, its staff or customers in some special way? Tell us how you succeeded where so many others have failed. Open to those from organisations of any size, the judges are keen to hear your special story.
Outstanding Entrepreneur and Outstanding Female Entrepreneur
We are looking for two exceptional individuals who have identified a market opportunity and built an outstanding business around it. Strong commercial performance, significant growth, staff and customer loyalty, innovation and strong leadership will define the winners of these coveted categories along with a clear vision of where they want to take their business in the future.
Outstanding Non-Executive Director
The focus is on how the advice and experience of Non-Executive Directors can transform organisations and help deliver long-term success and growth. Have you or one of your colleagues excelled? Perhaps offered a fresh perspective, leveraged key connections or identified a gap in the market for a new product / service.
Best Health & Safety
Health & safety is a vital consideration for all companies but if you can demonstrate an outstanding commitment in this area and have raised standards across your organisation we would love to hear from you. The judges will be looking for measurable achievement for any innovative initiative, programme, team or campaign.
Best Information Technology
Aimed at organisations that have harnessed technology to deliver an improved service to customers or an operational advantage. If you have enhanced the customer or employee experience through the smart deployment of technology, we would welcome your entry.
Often overlooked but never more important in the current economic environment, smart sourcing of goods and services is vital to achieving an organisation’s objectives. We would like to hear from you if you can demonstrate that you have delivered more for less or met a specific need through an innovative approach.
Aimed at those who have successfully developed and implemented a marketing or communication strategy or campaign, that has delivered measurable benefits. Have you harnessed new media, PR or advertising to effectively communicate key messages to your target audience whether they be internal or external?
Do you have an outstanding HR team or an innovative approach to people management that has transformed the organisation? If so, we would love to know how this was achieved. Please include case studies in your entry.
If you have an employee that you feel needs to be truly acknowledged with an award, then why not tell us why they are so valued. This can be any employee that has shown outstanding initiative and gone above and beyond in their role.
here to enter the next round now