Please provide a written submission of up to 1000 words explaining why you should win along with any relevant supporting information. You may enter up to 5 categories maximum.
We deliberately do not have rigid category descriptions as this would only serve to stifle business excellence. The purpose of each category below is therefore simply to provide a loose framework for your entry. You are free to interpret each category as you wish – your challenge is to wow the judges with a story about why you stand out from the rest.
Entrants compete against organisations based in the same country. Therefore be sure to specify in which country your principal office is based when applying.
Below are a few tips and hints to help you when writing your entry
When reading an entry, the judges consider various elements that need to be included. You do, of course, need to take in to account the category you are entering and only apply the points that are applicable to your case. Explain how your business has demonstrated success by including the following:
- financial results
- customer & employee benefits
- community benefits
- investor benefits
Clearly state success measures and try not to leave any gaps in your data (i.e. don’t cherry pick which figures/stats you provide as the judges won’t have the full picture).
Explain how and why you identified a need for your product/service/change/initiative and what planning/development went in to it.
Highlight the market reaction e.g. press coverage, customer feedback, industry awards and anything else you may think is relevant.
Provide projections for future market share, distribution and sales volumes.